When visiting your local showroom, or browsing for a new car online – what is it that you’re looking for? Is it the latest, most convenient technology? The plushness of the seats for your comfort? The miles per gallon or EV range for energy efficiency perhaps? Or are you persuaded by the vehicle’s colour? Whilst the colour of your chosen vehicle may not be the most important choice when purchasing a new or used vehicle, research shows that it can have an impact.
Grey has been the top choice of car colour for a few years now, with black and white following closely behind. Blue, red and silver were next in line within the top 10 car colours bought, so what do these colours tell us about you?
GREY: ‘The experts suggest that people who drive grey cars don't want to stand out and instead prefer something more subtle.’
BLACK: ‘Our readers often describe black as a "powerful" colour, which might be the reason why black is the most popular colour for luxury vehicles. People often describe the colour as sexy, powerful, and mysterious.’
WHITE: ‘As many of our readers have suggested, the colour white can feel fresh and clean. The colour is often used to evoke a sense of youth and modernity.’
SILVER: ‘Silver is linked to a sense of innovation and modernity. High-tech products are often silver, so the colour is often seen as new, modern, and cutting-edge.’
RED: ‘Red is a bold, attention-getting colour, so preferring this type of car might mean you want to project an image of power, action, and confidence.’
BLUE: ‘People often describe blue as the colour of stability and safety. Driving a blue car or SUV might indicate that you are dependable and trustworthy.’
Very Well Mind
If you want those subtle tones, but are now looking for something a little different to the standard ‘grey’, take a look at the more modern looking HR-V Hybrid available in ‘Sand Khaki Pearl’ (pictured above). Or if you are after something more eye-catching and daring; take a look at the range available online or in your local Horizon Honda dealership today!